Working at Applitools

Marketing Demand Generation Manager

Remote job

Job Description

We are looking for a strategic, data-obsessed Demand Generation Manager to architect and scale our growth engine. Reporting directly to the Director of Marketing, you will design, instrument, and execute demand campaigns that directly contribute to the success of the growth funnel. You will be responsible for the strategy, budget allocation, and technical infrastructure required to convert brand awareness into predictable revenue. 

Key Responsibilities

• Strategic Campaign Orchestration: Design and lead multi-channel growth programs using SEM/paid social (Google, LinkedIn), content syndication, webinars, and high-touch events.

• Full Funnel Ownership: Audit and optimize the “leaky bucket.” You will help optimize full-funnel conversion paths, including landing pages, nurture flows, webinar sequences, and retargeting, by identifying gaps, launching tests, and executing improvements that drive measurable results.

• Sales Partnership: Partner closely with Sales to ensure timely and effective follow-up on high-priority leads, event participants, and target accounts. Monitor lead quality and collaborate on targeting, messaging, and follow-up strategies to ensure a smooth lead-to-opportunity handoff.

• Database Growth: Develop and scale contact acquisition strategies aligned to our ICPs, with a focus on building a high-quality, targetable database. Partner with RevOps to ensure proper segmentation, enrichment, and ongoing database health.

• Data Analysis & Experimentation: Drive predictable pipeline growth by continuously analyzing campaign, funnel, and performance data to identify conversion bottlenecks. Lead a rigorous A/B testing framework (from landing pages to CTAs) and implement improvements. You don't just report data; you provide actionable insights that optimize our tactics and inform on strategy. 

• Budget & ROI Management: Manage the demand gen budget, optimizing spend based on Customer Acquisition Cost (CAC) and Lifetime Value (LTV) targets.

• 4–6+ years of experience in B2B Demand Generation or Growth Marketing.

• Strong proficiency in marketing automation (HubSpot or Marketo), including program building and segmentation. 

• Strong hands-on experience with Salesforce, including reporting, pipeline tracking, and identifying data or process issues.

• Experience building and running webinar or virtual event programs that drive engagement and qualified leads

• Proven experience generating pipeline through integrated campaigns and programs that deliver measurable results

• Testing Rigor: Proven track record of using testing that results in measurable conversion  improvements

• Analytical Savvy: Ability to translate complex data sets into executive-level reporting (MQLs, SQLs, Pipeline Influence, and ROI).

• Copywriting: Ability to create content and convert AI generated content into compelling copy, email sequences, and promotional content.

Why join us?

Taking Applitools to the next level 

Collaborating with veteran Marketing Leaders 

A seat at the table during strategy sessions

The autonomy to test new channels and "fail fast."

Senior Revenue Operations Manager

Remote job

Job Description

We're looking for a Senior Revenue Operations Manager to help scale and optimize our go-to-market engine, with a strong focus on Marketing Operations and the systems, processes, and data that power pipeline generation. You'll own and evolve our core revenue systems, with primary responsibility for Marketo and Salesforce, helping ensure our demand generation infrastructure supports efficient growth across the business.

You'll be a strategic and hands-on operator who can connect systems, process, data, and business goals. In this role, you'll drive improvements across campaign operations, lead management, funnel visibility, reporting, and operational scalability, while partnering closely with Marketing and Sales leadership to build a more efficient and predictable revenue engine.

What You'll Do

Marketing Operations & Revenue Systems

• Own and optimize Marketo and Salesforce, including administration, configuration, integration, and ongoing process improvement

• Manage the integration and data flow between Marketo and Salesforce, including sync logic, field mapping, lifecycle management, and process consistency

• Support campaign execution and scalability by building and maintaining programs, smart lists, nurtures, segmentation, and repeatable workflows

• Evaluate current processes and systems, identify gaps, and implement scalable solutions that improve performance and efficiency

Lead Lifecycle & Funnel Management

• Own and improve lead lifecycle processes, including scoring, routing, MQL definitions, SLAs, handoff logic, and lifecycle stage management

• Drive alignment between Marketing and Sales on funnel stages, lead management processes, and operational definitions

• Improve attribution, funnel tracking, and conversion visibility across the lead-to-opportunity lifecycle

• Identify process bottlenecks and implement automation and workflow improvements that support growth

Reporting, Analytics & Business Partnership

• Build and maintain dashboards and reporting on campaign performance, pipeline creation, funnel conversion, and other key go-to-market metrics

• Translate business questions into actionable reporting, insights, and operational recommendations

• Partner cross-functionally with Marketing, Sales, Customer Success, and Finance to improve visibility, process alignment, and decision-making

• Help define and track metrics that improve efficiency and support profitable growth

Governance, Scale & Continuous Improvement

• Ensure strong data quality, governance, and process discipline across marketing and CRM systems

• Monitor system health, troubleshoot issues, and proactively identify areas for improvement

• Document processes, define best practices, and drive adoption of scalable ways of working

• Support evaluation and implementation of additional tools and integrations across the revenue tech stack

• 5+ years in Revenue Operations, Marketing Operations, Sales Operations, or Business Systems in a B2B SaaS environment

• Strong hands-on experience with Marketo, including program setup, lead lifecycle management, scoring, routing, nurtures, segmentation, and CRM sync

• Strong hands-on experience administering Salesforce

• Experience managing Salesforce-Marketo integration and troubleshooting sync, process, and data issues

• Strong understanding of demand generation processes, lead-to-opportunity workflows, funnel management, and campaign operations

• Experience partnering closely with Marketing and Sales leadership to improve process, reporting, and operational efficiency

Technical Skills

• Strong experience building reporting and dashboards that support business visibility and decision-making

• Deep understanding of marketing automation, CRM structure, process automation, and data governance

• Experience improving business processes through systems thinking, automation, and cross-functional collaboration

• Familiarity with attribution models, enrichment tools, and broader marketing and revenue tech stack tools is a plus

• Salesforce Administrator certification is a must

Soft Skills

• Strategic thinker with a strong execution mindset

• Highly detail-oriented and process-driven

• Strong analytical and problem-solving skills

• Collaborative, service-oriented, and comfortable influencing across functions

• Able to manage multiple priorities in a fast-paced environment

• Clear communicator with strong documentation and project coordination skills
  

Why Applitools

• Work with cutting-edge AI technology in an AI native test automation organization

• Help build the operational foundation that enables growth across Marketing and Sales

• Direct influence on go-to-market process design, marketing infrastructure, and business scalability

• Remote-first culture where innovation, ownership, and collaboration drives everything we do

• Competitive compensation and benefits

Senior Sales Engineer

Remote job

Job Description

We're looking for a Sales Engineer to partner with our Account Executives (AEs) and Inside Sales Representatives (ISRs) to drive technical wins across North America. You'll be the trusted technical advisor to developers, SDETs, and engineering/QA leaders, translating complex testing challenges into compelling solutions using Applitools to deliver real business outcomes.

You'll own technical discovery, solution architecture, product demonstrations, and POVs for our mid-market and enterprise prospects at some of the world's most innovative companies.

What You'll Do

Pre-Sales & POVs

• Lead technical discovery to uncover testing challenges, CI/CD requirements, and success criteria

• Deliver tailored demos across website, web application and native mobile for codeless/codefull use cases that highlight our differentiation

• Provide technical assistance during trials, architect and manage POVs with clear success criteria; document wins and ROI

• Handle technical objections and competitive positioning alongside AEs, ISRs

Sales Process and Post-sales handoffs

• Present to technical audiences (VPs of Engineering, QE Directors and QE practitioners)

• Create solution architectures and technical proposals as needed

• Assist the sales process by selling value and outcomes over capabilities

• Ensure smooth handoff to CSMs/TAMs and stay engaged through initial deployment as required

Thought Leadership and Product Guidance

• Represent Applitools at conferences and technical meetups

• Contribute to webinars, solution briefs, and internal enablement

• Share competitive intelligence with the product and product marketing teams

• Work closely with Product and Engineering to focus our priorities on problems and capabilities that matter to our customers/prospects

• 4+ years in a customer-facing technical role — Sales Engineering, Solutions Consulting, Technical Account Management, or a developer/SDET background with exposure to pre-sales

• Experience supporting enterprise sales cycles and engaging technical buyers in deals with meaningful commercial complexity (for example, mid-market/enterprise ACVs of $50K+)

• Hands-on experience with test automation frameworks: Playwright, Cypress, Selenium, Appium, or similar, and API testing

• Solid understanding of software testing methodologies, CI/CD pipelines, and DevOps practices

• Familiarity with frontend frameworks, website, web app, native mobile app architectures, and UI/UX functionality, conformity, consistency challenges

Technical Skills

• Hands on coding ability in one or more of Typescript/Javascript, Python, Java or C#, with the ability to work across modern test automation environments

• Strong knowledge of APIs, SDKs, and technical integrations

• Familiarity with web technologies (HTML, CSS, JavaScript, DOM) and version control (Git)

• Familiarity with the use of AI in software development and testing is a plus

• Experience with Eyes, Autonomous, and Applitools SDK is a plus

Soft Skills

• Exceptional presentation and discovery skills

• Able to translate technical complexity into business value

• Consultative, collaborative, and a fast learner

• Comfortable managing multiple deals simultaneously

• Willing to travel for customer meetings and events- up to 25% 

**The position is also open for candidates based in Israel. Please note working days are Monday-Friday, and times are according to US time zones (East and West Coast). This position supports the North America team.

Why Applitools

• Work with cutting-edge AI technology in an AI native test automation organization

• Partner with world-class engineering teams at leading global brands

• Direct influence on product direction and company growth

• Remote-first culture where innovation, ownership, and collaboration drives everything we do

• Competitive compensation and benefits

About Applitools

Applitools is an AI native test automation company and the pioneer in applying AI to scale test automation. Applitools is revolutionizing  how development teams test and monitor their applications with AI-powered visual testing and monitoring solutions. Our platform helps the world's leading brands, including half the Fortune 100, ship better software faster by catching visual and functional bugs while significantly reducing maintenance overhead. We're backed by top-tier investors and growing rapidly as engineering teams worldwide adopt modern testing practices.

Developer Relations Engineer

Remote job

Job Description

We are seeking a Developer Relations Engineer to lead Applitools’ external technical voice around AI-powered testing and serve as the technical authority supporting the evolution of Test Automation University (TAU).

This is a strategic DevRel role focused on:

• Driving industry thought leadership in AI-driven testing

• Creating high-impact technical content and demos

• Representing Applitools at conferences and industry events

• Serving as the technical expert guiding TAU’s curriculum direction

You will partner closely with a Community Manager who will own the operational management of the TAU reboot. Your role is to provide the technical vision, ensure content quality, attract talent, and help position TAU as the leading education platform for modern and AI-powered testing.

This is a highly technical leadership and evangelism role, not a community moderation role. 

What You’ll Do

Lead AI Testing Thought Leadership (Primary Focus)

• Represent Applitools at conferences, webinars, podcasts, and industry events

• Deliver compelling talks on:

• Visual AI

• Autonomous testing

• The evolution of quality engineering

• AI’s role in modern test automation

• Publish high-impact technical content explaining AI-driven testing in practical, developer-first terms

• Build demos and example applications that showcase real-world AI testing workflows

• Contribute to whitepapers, blog posts, and industry commentary

You will help shape how the industry understands AI-powered testing.

Serve as Technical Authority for TAU

• Define the technical direction and curriculum priorities for TAU

• Identify gaps in modern testing education, especially around AI and autonomous testing

• Review and elevate course quality to ensure technical depth and relevance

• Collaborate with instructors to refine and strengthen content

• Provide subject matter expertise to the Community Manager leading the TAU reboot

You are responsible for technical excellence and strategic direction and you will work closely with a community manager who will be responsible for operations and  project management of the TAU community.

Create Technical Content & Developer Resources

• Develop blog posts, tutorials, and deep technical guides

• Build reference implementations demonstrating:

• Modern test automation patterns

• Visual testing best practices

• AI-enhanced testing workflows

• Improve onboarding and developer experience resources, reduce time-to-value for new users

• Partner with Product and Engineering to ensure SDKs, APIs, and documentation align with developer expectations

• Create integration guides, quickstart templates, and code samples

• Provide technical support and guidance to developers in community channels

Act as the Voice of Developers Internally

• Gather structured feedback from practitioners and event conversations

• Identify friction in SDKs, workflows, or onboarding experiences and work cross-functionally to resolve them

• Partner with Product and Engineering on:

• Beta programs

• Early access initiatives

• Developer experience improvements

Technical Depth

• 5+ years of experience in software engineering, SDET, QA automation, or related roles

• Strong hands-on experience with modern test automation frameworks:

• Playwright, Cypress, Selenium, WebDriverIO, etc.

• Proficient in at least one modern programming language (JavaScript/TypeScript, Python, Java, C#, etc.)

• Comfortable building production-quality demo applications

• Familiar with CI/CD pipelines and modern DevOps practices

• Travel: Up to 25–30% (industry events & conferences)

AI & Forward-Thinking Perspective

• Strong interest in AI’s impact on software development and testing

• Ability to translate AI-driven concepts into practical engineering guidance

• Curious about autonomous testing and the future of quality engineering

You do not need to be an ML engineer — but you must be credible discussing AI-powered testing.

Communication & Industry Presence

• Proven experience creating technical content (blogs, talks, workshops, courses)

• Active presence in testing or developer communities (GitHub, Twitter/X, LinkedIn, Stack Overflow)

• Experience speaking at conferences or industry events

• Strong written and verbal communication skills

• Ability to explain complex ideas clearly for technical audiences

Collaboration

• Experience working cross-functionally with Product, Marketing, and Engineering

• Comfortable influencing without direct authority

• Strong judgment around what content and narratives elevate industry credibility

• Experience with video production and editing for technical content

Why Join Applitools?

• Shape the industry narrative around AI-powered testing

• Influence the future of testing education through TAU

• Work at the forefront of intelligent automation and quality engineering

• Competitive compensation and equity

• Remote-first culture

• Conference and professional development budget

Senior Backend Engineer

Ramat Gan, Tel Aviv, Israel

Job Description

As a Senior Backend Engineer, you'll partner with a team of seasoned engineers to build the AI-powered foundations that are redefining test automation at Applitools, helping engineering teams deliver flawless digital experiences faster and with greater confidence, by bringing visual AI and autonomous capabilities into every step of the testing lifecycle

You'll work on distributed, high-throughput microservices systems powering visual AI testing for some of the world's largest engineering teams. 

  Within this role, you will be responsible for:

• Designing and evolving cloud-native microservices that power large-scale distributed rendering and browser orchestration pipelines

• Leading the design and delivery of mobile device infrastructure (iOS and Android) in our Execution Cloud, becoming the team's domain expert on simulators, emulators, and mobile toolchains

• Owning the full software delivery lifecycle from design and development through testing, deployment, and production operations, including the underlying infrastructure

• Driving continuous improvement of system reliability, scalability, and performance

• Collaborating closely with teammates across the stack to deliver well-designed, high-quality solutions

• Exploring and integrating AI-driven capabilities to push the boundaries of what's possible in test automation

• 5+ years of experience building and operating large-scale distributed systems in a microservices architecture

• Senior-level proficiency with Node.js and TypeScript

• Strong hands-on experience with Kubernetes and container orchestration

• Experience with cloud infrastructure providers (GCP preferred; Azure or AWS also valued)

• A sense of ownership you take on large, ambiguous initiatives, see the bigger picture, and drive them to completion

• Genuine excitement about AI and its potential to transform developer tooling

• Proficient with AI-assisted development tools

• Strong bonus - experience with mobile development infrastructure (iOS simulators, Xcode, Android emulators)

• Bonus - experience with Redis and async messaging systems (e.g., Pub/Sub) for distributed state management and caching

• Bonus - basic familiarity with browser technologies (HTML, CSS, DOM, DevTools Protocol)